Paid Ads
Full-funnel media buying with structured testing, budget pacing and daily optimisation to drive profitable scale.
- Meta Ads
- Google Ads
- YouTube
- Performance Max
- Retargeting
Now onboarding Q4 & festive-season campaigns
Growth that points due north.
NorthlineX is a performance marketing agency. We combine high-converting ad creatives, precise tracking and relentless media buying to push your ROAS higher, and keep it there.
0Ad spend managed
0Avg. blended ROAS
0Brands scaled
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What we do
One team. Every lever that moves revenue.
From the first creative concept to the last conversion pixel, everything is built in-house and tuned for one number: return on ad spend.
Video Creatives
Scroll-stopping UGC, motion graphics and short-form ads engineered around hooks, retention and conversion.
- UGC
- Reels / Shorts
- Motion Ads
- Product Demos
Photo Creatives
Studio-grade product shoots, lifestyle imagery and static ad design that makes your brand impossible to scroll past.
- Product Shoots
- Lifestyle
- Static Ads
- Carousels
Technical & Tracking
Server-side tracking, GA4, GTM and CAPI setups so every rupee is attributed correctly and algorithms get clean signals.
- GA4 / GTM
- Conversion API
- Pixel Audit
- CRO
- Dashboards
High-ROAS Strategy
Offer, funnel and audience architecture designed for margin, not vanity metrics. We scale only what is profitable.
- Funnel Design
- LTV Modelling
- Offer Testing
- Scaling Playbooks
Social Media Marketing
Content calendars, community, influencer collaborations and organic growth across every platform that matters.
- Influencers
- Community
- Content
0Avg. ROAS
0Lower CAC
0Creatives / month
0Audit turnaround
Results
Numbers that survive the P&L.
Illustrative performance snapshots by category. Replace with your verified client case studies before launch.
D2C · Fashion
From flat to scaling
4.8x ROAS
Creative testing system + CAPI rebuild lifted revenue while CAC dropped.
Ed-Tech · Lead Gen
Qualified leads at scale
3.2x ROAS
Video-first funnels and tighter lead scoring cut cost per qualified lead.
Beauty · E-commerce
Winning creative engine
7.1x ROAS
UGC + studio photography packs fed a weekly iteration loop on Meta.
Interactive tool
Model your ad performance.
Move the sliders to estimate revenue and ROAS from your numbers. A planning tool, not a guarantee.
Under the hood
Creative meets engineering.
Most agencies run ads. We build the measurement and creative systems that make ads work.
- Server-side tracking and Conversion API so platforms learn from clean, complete data
- Weekly creative sprints: new hooks, angles and formats tested against a control
- Live reporting dashboards with spend, ROAS, CAC and LTV in one view
- Transparent ad accounts: you own everything, always
How we work
A simple loop that compounds.
01
Audit
Deep-dive into accounts, tracking, creatives and funnel to find the leaks and the levers.
02
Build
Fix tracking, craft offers, and produce the first batch of video and photo creatives.
03
Launch
Structured testing across audiences and angles with strict budget and kill rules.
04
Scale
Double down on winners, feed the creative pipeline and expand across channels.
FAQ
Questions, answered.
Which platforms do you run ads on?
Meta (Facebook and Instagram), Google (Search, Shopping, Performance Max, YouTube), plus LinkedIn and other platforms where your audience lives.
Do you create the ad creatives too?
Yes. Video (UGC, motion, short-form) and photo (product shoots, static ads) are produced in-house so creative and media buying stay tightly connected.
What ROAS can I expect?
It depends on margins, category, offer and starting point. We set realistic targets after the audit and optimise toward profitable growth, not guarantees.
Do I own my ad accounts and data?
Always. Accounts, pixels, creatives and analytics stay under your ownership with full transparency.
How fast can we start?
Send us your details for a free audit. Most brands get findings within 48 hours and launch shortly after.
Let's talk
Ready to point your brand north?
Tell us about your business. We'll come back with a free audit and a clear growth plan.